Great News – We R Memory Keepers Purchased Lifestyle Crafts


Hey Friends. We have some exciting news to share. We R Memory Keepers purchased the Lifestyle Crafts brand. We R wanted to purchase a brand that complemented our high quality product and innovation standards, and Lifestyle Crafts was the perfect fit. The acquisition of Lifestyle Crafts will continue to result in the creation of awesome products for virtually every crafting need. It will make it easier for the scrapbook and craft community alike to bring creating into day-to-day life through home décor, scrapbooking, handmade cards, celebrations, sewing, and more. Together we are excited to be able to inspire you in new ways as we lead the market forward.

Check out the full press release on We R’s website.

 We are celebrating with an awesome giveaway. 

Enter by helping us share our news with your friends and post a comment on this blog post. Two lucky winners will receive BOTH a Genius Ultimate Platform System AND the Albums Made Easy system.


The Genius Ultimate Platform System is an easy-to-use magnetic platform designed to make die cutting and embossing easier in leading craft tools including the Lifestyle Crafts® Evolution™, Lifestyle Crafts® Epic 6™, Sizzix® Big Shot™, Sizzix® Vagabond™ and the Provo Craft® Cuttlebug®



The Albums Made Easy System takes the process of scrapbooking and memory keeping and simplifies it into three easy steps, making it doable for everyone. All you have to do is selecting an album, select journaling cards, and then insert the journaling cards and photos into an album. In no time at all, you’ll have your entire album complete.


356 thoughts on “Great News – We R Memory Keepers Purchased Lifestyle Crafts

  1. Pingback: » Giveaways–September 6, 2013

  2. What great news! I have loved lifestyle crafts since they were Quickutz!!!! I have loved WeR as well! Can’t wait to see how this merger will create even more great crafty and innovative products for us! Great news!

  3. Pingback: Bonne nouvelle : We R Memory Keepers rachète LifeStyle Craft!! | It's Time 2 Be Creative

  4. I believe that such a strong company can influence and further the strength of another. This should work well if all the homework was done. Looking forward to many more great deals.

  5. After webster’s pages recently bought October afternoon, I’m not really surprised with this news. I do agree two heads are better than one so I am looking forward to a wonderful collaboration from you guys!

  6. I am not sure how I feel about this. Having worked in the industry for the last six years, I know sometimes when too many companies merge, their products start being too similar and they just aren’t as great as they were before. There are some products that I really love from both companies and there are some products that either needed more work before they hit the stores, or should never have been manufactured in the first place.

    I hope this truly is beneficial for the crafting community. I wish you the best and hope to see good things from you.

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