Exciting News About We R



We are excited to announced that American Crafts will be joining forces with We R Memory Keepers. What does this mean for you? More DIY products for you to love. We’re excited to join forces and be part of this great company.

Check out this press release below that was sent out this morning regarding this exciting announcement.

Related News Release 

OREM, UT – June 17, 2014 – American Crafts is pleased to announce its acquisition of We R Memory Keepers. The move brings together two industry leaders and provides retailers and crafters with the best variety of scrapbooking, papercrafting and DIY products.

We R is an innovator of crafting tools that simplify and enable the creative and memory keeping process. We R also offers premier albums, storage solutions and the Lifestyle Crafts-brand of die cutting and letterpress products.

Sarah DeVoll, president of American Crafts, says that the company intends the We R brand to operate long-term, expanding on its superb track record of product innovation. Many of We R’s outstanding employees will remain with the brand and will continue to develop and innovate under the We R brand.

“This is an exciting new chapter in the history of American Crafts and We R Memory Keepers,” says DeVoll. “We’re very happy to have We R join forces with AC – working together we will be able to provide a broader assortment of top-quality products, a stronger method for innovation, and more convenient one-stop shopping for our customers.”

Wayne Mitchell, CEO of American Crafts, says that previous owner Andrew Hiller ran an innovative company that is an important part of the scrapbooking and crafting industry.

“For more than 90 years, Andrew, his family and team did a great job of building We R into a company that makes unique and creative products,” says Mitchell. “We look forward to decades more of success with the We R brand.”

Mitchell adds that American Crafts is committed – just like it’s been with all of the companies it has acquired – to maintaining the distinctive look and quality of We R’s product offering.

For the foreseeable future, We R will continue to independently operate while thoughtful integration of the two companies takes place. Future announcements to retailers will explain any changes in ordering or processes. The continued use of We R’s quality suppliers for leather albums and quality crafting tools will mean that crafters and retailers should expect the same amazing products We R has always been known for.

Hiller says the sale of We R to American Crafts will benefit customers for years to come.

“We R wouldn’t join forces with anyone but American Crafts. Their character and quality standards are unmatched,” says Hiller. “We R can’t wait to be part of the team.”

11 thoughts on “Exciting News About We R

  1. Oh this makes me so sad!! I love the quality of We R Memory and the fact that they’re a family owned business and I’m so not happy that American Crafts seems to be buying up and consolidating this industry that I love. I’m not a big fan of their quality (their thickers fall off my pages more often than they stick! sigh…) and all of their lines seem similar. Hopefully this won’t happen with you guys and I can still love your products and their high quality.

  2. Oh No, I love We R because it is family owned and I love seeing Andrew on HSN, and use all his products. Family owned is such a wonderful way to run a business but I guess the economy forces all the family owned business, no matter how big, to sell out to a larger company. I love American Crafts, but I will be sorry to see We R absorbed by them.

  3. Wow sorry to read these news. Hope that AC truly allows We R Memory keepers to operate independently. The possibility of losing another innovative and forward thinking paper crafting company is too much.

  4. Wow, NOT thrilled at all! I hope the quality will still be there but I have my doubts. From the looks of their website they’re buying up all their competitors. Bazzil, Pink Paislee, now this.

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